![]() *Because I Love It'*s big, risky strategic manoeuvre is a plush, post-coital riposte to Ciara's recent electro-pop revivalism, with many of the songs here investing in a deliberately frothy eighties sound that smears together Prince, Jam & Lewis, and the SOS Band.Īs with Ciara, Amerie's tying herself so resolutely to the retro mast pays mixed dividends. Having now parted ways from Harrison, on the more successful Because I Love It Amerie attempts to fashion for herself an individual persona, a quest that carries her further away from the attractions of her debut. Despite containing her breakout hit "1 Thing", 2005's follow-up Touch was a weaker affair: A handful of stunners and an ill-advised Lil' Jon collaboration aside, it felt like a retread of her debut in broader, less nuanced brushstrokes.
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